BOLLYWOOD BOX OFFICE SAW 15% RISE IN THE FIRST SIX MONTHS

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    Bollywood saw a 15% jump in the first half of 2013 as compared to the corresponding period in 2012. While the first six months of 2012 raked in approximately 1,100 crores’ net box office (NBOC), the first six months of 2013 saw a collection of around 1, 250 crores (NBOC).
    Ninety-odd films released in the first half of this year. There was just one Yeh Jawaani Hai Deewani (May-2013) that crossed the magic 100 crore mark. But last year, there were three 100 crore films — Agneepath (January, 2012) Housefull-2 (April,2012) and Rowdy Rathore (June,2012).“But the mood in Bollywood is mixed because profit margins on most movies, barring a few exceptions, were not very high. In other words, producers invested heavily and came home with small profit margins,” says a trade source, adding, “In some cases, producers like Sunny Deol made money on Yamla Pagla Deewana 2, but the distributors lost very heavily.”
    Frankly, the biggest hit, from the point of view of return on investment, is Aashiqui 2. It cost around 9 crore, but went on to collect 78-odd crore, making it a mammoth hit. And then, of course, there is YJHD whose lifetime India collections will perhaps end at 181 crore.
    Please note, though, that YJHD is unlikely to beat Salman Khan’s Ek Tha Tiger’s record of 186 crore. ETT remains the second highest grosser of all time. Aamir Khan-Kareena Kapoor’s 3 Idiots still occupies the No.1 slot of all-time box-office hits.
    A remarkable change in 2013, as far as box office goes, is that the mid-order films got a great fillip from the audience. “Youth and content dominated,” states trade consultant Amod Mehra. Distributor Girish Johar adds, “Aashiqui 2, Kai Po Che, Jolly LLB, Chashme Baddoor, Fukrey and several such mid-level films got patronage even though there were no big stars because the movies themselves were good and had a fresh approach.”