NOOPUR MODI writes about an unique association that the Dosti Group

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

FRIENDSHIP BETWEEN PROMISE AND PERFORMANCE

With the feeling of friendship in the air, thanks to Friendship Day, NOOPUR MODI writes about an unique association that the Dosti Group has undertaken.

    Friendship is one of the purest forms of relationships that two people share, for a lifetime. The Dosti Group has used Friendship Day, as an extension of their brand philosophy and has combined their sales strategy with the emotion of friendship that is synonymous with their name. They have tied up with Times Property, in order to celebrate the bond of friendship by distributing more than 60,000 friendship bands along with the Times of India in Thane, marking the beginning of the friendship month. Rajesh Shah, executive director, Dosti Group says, “One of the main reasons for us to associate ourselves with Times Property, is that it is Mumbai’s premier realty brand and has agreed to extend its support to this celebration, which in turn, will be a mutually beneficial association.”
    Friendship Day/week is enthusiastically celebrated every year, all over the world. The occasion is observed on the first Sunday of every August. The traditional celebrations include meeting with friends and exchanging of cards, flowers, gifts and friendship bands. To this, Shah adds, “Dosti is synonymous with friendship. As an organisation, we firmly believe in friendship and make sure that all our actions are focussed on this aspect. The company’s relations with customers, investors, etc., are aimed at a long-term alliance, which lasts a lifetime.”
    While business propositions and plans have always been based on symbiosis, Dosti Group’s association with Times Property for this initiative aims to build a long-term bond of friendship with their customers and convey, by this means, what friendship is to them. Shah explains that “This year, with this tie-up with Times Property, we are giving away friendship vouchers to potential home buyers, who book a flat in the month of August. These vouchers are priced between Rs three to five lakhs, till August 15, 2013; from August 16 onwards, they are priced between Rs two to four lakhs. The key benefit of these vouchers is that they can be redeemed against the bookings done in this month,” he informs.
    Deepak Goradia, vice-chairman and managing director, Dosti Group, mentions that “To further give a boost to this idea, Dosti Group has created the ‘Dosti Friends for Life’ offer for any new apartment purchaser, at any Dosti realty project – Dosti Vihar and Dosti Imperia in Thane; Dosti Centerio at Shil or Dosti Ambrosia, wherein they can get a benefit of Rs three lakhs for a 1-1.5 BHK apartment, Rs four lakhs for a 2-2.5 BHK apartment and Rs five lakhs for a 3-BHK apartment, starting from August 1 to September 1, 2013.”
    He further adds that “We are extremely happy that Times Property has agreed to associate with us in this celebration, as this will help in communicating to all the readers to benefit from the same and in turn, add them to our circle of friends. All readers are welcome to participate in the Dosti Realty Friends For Life Celebration,” he signs off.


QUICK BYTE
DOSTI GROUP IS GIVING AWAY FRIENDSHIP VOUCHERS TO POTENTIAL HOME BUYERS, WHO BOOK A FLAT IN THE MONTH OF AUGUST. THESE VOUCHERS ARE PRICED BETWEEN RS THREE-FIVE LAKHS, TILL AUGUST 15, 2013; FROM AUGUST 16 ONWARDS, THEY ARE PRICED BETWEEN RS TWO-FOUR LAKHS. ONE OF THE MAIN REASONS FOR THE ASSOCIATION WITH TIMES PROPERTY, IS THAT IT IS MUMBAI’S PREMIER REALTY BRAND.

>> DEEPAK GORADIA, VICE-CHAIRMAN AND MANAGING DIRECTOR, DOSTI GROUP